Google Ads is a great way for SMBs to secure more exposure in a fast-paced digital landscape that is often monopolised by the bigger businesses. So we love data and in 2024, Google has been processing approximately 8.5 billion searches per day! That is over 99,000 searches every second.
The massive daily search volume underscores the opportunity for SMBs to reach their target audience through Google Ads, as billions of users actively search for information, products, and services.
So how does it work?
Businesses bid on specific keywords, and their ads are displayed to users when their search queries in Google match these parameters. The great part with this, is that you only pay Google when someone clicks on your ad. Unlike the good old days where you pay for a print ad that no one looks at, Google Ads is only charging you when they click and show interactivity with your business.
The Benefits
So when we talk to our clients, there are so many benefits to Google Ads, but the big wins that we often hear that are surprises are:
Highly Targeted Reach Google Ads allows businesses to reach specific audiences based on keywords, demographics, location, interests, and even past online behaviour. This ensures your ads are shown to people most likely to be interested in your products or services.
Cost Control with Flexible Budgets
You can control how much you spend daily. You only pay when someone clicks on your ad, making it a cost-effective way to attract customers.
Immediate Results
Unlike organic SEO, which can take months to yield results (and we love SEO too), Google Ads can drive traffic to your website almost instantly. This is especially valuable for small businesses that need quick wins.
Local Targeting
Google Ads allows SMBs to focus on local customers by targeting specific geographic areas. This is ideal for businesses that operate in a defined region or neighbourhood.
Measurable ROI
Google Ads provides detailed insights into campaign performance, including impressions, clicks, and conversions. This transparency helps SMBs see what’s working and refine their strategies for better returns.
Competing with Larger Companies
Even with smaller budgets, SMBs can appear in front of the same potential customers as larger competitors by carefully selecting keywords and leveraging highly targeted ads.
So you can see why Google Ads is a powerhouse for SMBs. With features like targeted reach, flexible budgeting, and measurable results, it offers small businesses an opportunity to connect with their ideal audience and achieve meaningful outcomes. For businesses looking to maximise visibility and drive traffic, Google Ads presents a practical and effective solution.
Written by Paula McLean
Director
Paula is deeply passionate about marketing, particularly in the digital space. Her journey began over 20 years ago, during a time when traditional media dominated the landscape, often requiring significant investments to secure exposure. Paula believes every business, regardless of size, can harness digital tools to build brand credibility, generate leads, and unlock new revenue streams.
Throughout her career, Paula has helped small and medium-sized businesses achieve remarkable growth, often surpassing goals they once thought unattainable. Her success lies in her strategic approach, combined with extensive knowledge and experience, which form the foundation of robust marketing programs. At PAK Digital, Paula is committed to delivering this expertise to every business the team partners with.
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