After another successful photo day, Amber from Social Media Photographers and I sat down to reflect on what makes these events so impactful. Here’s what we talked about when it comes to helping small businesses elevate their branding with professional photography, networking, and a whole lot of fun!
Amber: What made you decide to do a photo day like this, Alana?
Alana: We work with a lot of small and micro businesses, and let’s be honest, organising a full-scale photoshoot with actors and extras just isn’t practical for them. It’s expensive, takes time, and they may only do it once a year—if that. So, instead, we created a relaxed afternoon event where business owners can get fresh content more regularly. They walk away with high-quality images that are specifically tailored to their brand. It’s so much more effective than using generic stock images that don’t really represent who they are.
Amber: Why do you think businesses shouldn’t rely on stock images?
Alana: Stock images have their place, but there’s nothing like the power of personalisation. Small businesses are their business. What they do, how they do it, and who they are—no one else can replicate that. That’s what sets them apart, and that’s why people choose to work with them. Those unique qualities need to be captured and showcased. Using the same stock photos as everyone else? It doesn’t communicate that personal touch. And honestly, people connect with people—seeing the real person behind the business is a big part of building that trust.
Amber: What’s the value of these kinds of photos for a business?
Alana: It’s all about reinforcing your brand. Marketing is hard, and while you might not always see a direct return on investment from a single photo, it's about the bigger picture. Consistent branding, recognition, and staying top-of-mind—those things matter. Social media posts with real photos of the business owner or the team stand out so much more. It’s not about saying, ‘This photo made me X dollars,’ but about making sure your brand is well-presented and remembered.
Amber: What do you say to clients who aren’t comfortable in front of the camera?
Alana: It’s a common concern! The beauty of these photo days is that it’s not about stiff, posed shots. It’s more about behind-the-scenes moments—those natural, candid images that show the client doing what they do best. Whether it’s writing notes, sketching ideas, or having a casual conversation, those are the moments that showcase the heart of the business. People want to see that process. They’re interested in how you work, not just the final product.
Alana: So, Amber, what do you get out of this as a photographer?
Amber: For me, it’s all about supporting small businesses and making personalised photography accessible. I love that we can do it in a way that’s affordable for multiple businesses at once, and in a setting where they can support each other. It’s not just a photoshoot—it’s also a networking opportunity where they can build connections with other local businesses. It feels more organic.
Alana: What types of businesses benefit the most from these photo days?
Amber: Service providers, definitely. They need to connect with their clients on a personal level because trust is such a big part of what they offer. Personalised photos help build that trust. I’ve also noticed that when we have a group of businesses together, it’s like recreating their real work environment. They’re often in networking or client-facing situations, so this setup is perfect for capturing natural, authentic interactions. Plus, it’s fun! You get some great shots when people are relaxed and in their element.
Interested in joining our next photo day? Keep an eye out on our socials and in our next newsletter for upcoming events.
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