Alana

WELCOME TO OUR MUSINGS

3 min read

AI in Marketing: The New Tool on the Block

We live in an era where Artificial Intelligence (AI) is no longer just a buzzword but a tangible asset for business owners.

3 min read

My Mum vs Intuitive Design

My Mum didn't know how to subscribe to my blog. It's on me. I knew Mum would want to subscribe, so I sent her a text that said, 'I have a...

3 min read

Communicating for conversions

When was the last time you made an enquiry with your business and walked through the process? Do you know what message someone gets after

7 min read

A crash-course in ‘pivoting’ without the Buzz Words

Because words like ‘pivot’, ‘agile’ and ‘transformation’ have saturated business conversations for the last 12-months. Especially when talki

5 min read

SEO Be Damned, I Will Write My Irrelevant (Sometimes Irreverent) Blog Titles!

Search Engine Optimisation (SEO) is a lot to get your head around. And by the end of this post, you are not going to be a SEO Guru. But I ho

3 min read

Dear Raphael, I am sorry I compared you to a Turtle

There is a day of a year for pretty much everything. Align yourself strategically, and these can be a fun way to engage with your clients an

5 min read

My Sister is an Alchemist

You see, the fascinating power of a narrative is to be able to make someone think and examine their fundamental core beliefs.

5 min read

The Iceberg Illusion: What people see & what is underneath

Could you improve your communications? Not only to show your value, but to better convert clients in your pipe-line and to encourage repea

3 min read

It doesn’t matter how many resources you have if you don’t know how to use them

Having an extensive catalogue of resources means headaches and heartaches - if you don’t know how to use them.