
Services
We can work onsite or remotely, supporting your team with strategy, mentoring and training.
Fractional Marketing Team
Get access to a complete marketing department.
Project-Based Marketing
We work on short-term projects to help you get set up for long-term success.
Outsourced Marketing Operations
Monthly support designed to easily scale up and down as you need.
How We Work

We Start with Systems
We don't jump straight into campaigns and quick fixes, we take a different path. We believe sustainable growth comes from solid foundations and elbow grease, not flashy band-aids and vibes.
Step 1: Discovery & Strategy Chat
Everything begins with understanding your world. We sit down (virtually or in-person) to dive deep into:
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Your business model and current challenges
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What success looks like for you
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The obstacles that keep you up at night
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Your customers' journey and pain points
This isn't a sales pitch - it's a strategic conversation where we listen more than we talk.
Step 3: Foundation-First Implementation
Before we touch any advertising or marketing tactics, we ensure your foundations are rock-solid. This means:
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Systems Architecture: Building or optimising the backend processes that will support growth
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Customer Journey Mapping: Ensuring every touchpoint reinforces your business objectives
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Scalability Preparation: Setting up infrastructure that won't break when success hits
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Measurement Framework: Establishing clear metrics and tracking before we start moving
Step 2: Custom Game Plan Development
Armed with insights from our discovery session, we craft a tailored strategy just for you. We don't believe in cookie-cutter solutions. Instead, we:
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Assess your current systems and identify gaps
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Curate the right mix of tools and tactics from our comprehensive toolkit
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Design a roadmap that aligns with your specific goals and resources
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Prioritise high-impact initiatives that move the needle
Why This Approach Works
We want every marketing dollar to work harder for you. You're not just driving traffic - you're driving qualified prospects through a well-oiled machine that converts, retains, and scales efficiently.
The result? Sustainable growth that doesn't require constant firefighting or band-aid solutions.

Hey there, I am Alana and I have always loved storytelling. As a child, 'story time' at family events meant small misadventures retold as epic sagas by my uncles.
In 2021, I founded Muse Communications to help small businesses tell their incredible stories.
You can read more about us here, but at the end of the day - your story is the one we want to tell!
Mastermind Session
15 min
Get practical tips, not spam.